01 For specialist consultancies
I watch for funding, hiring, awards and leadership changes, then reach out while the reason is still fresh - personalised in your voice.
Free · No call required.

Sectors are not a gate: the same motion works for any practice that wins work by referral, from M&A advisory to fundraising rounds.
02 Proof
Run as a pilot for m.zoro Consulting, an NIH SBIR/STTR consultancy whose new business ran on its founder's network. Every contract came from the cold list.
The list came from NIH award records, timed to the 8 September SBIR/STTR deadline. Michele's words and the full case study are below.
“You took my cold-call list, my warm list, and my Mailchimp base, layered in your own independent research, segmented all of it, and wrote in my voice but personalized to each person.
I had more calls in two weeks than in the entire prior year.”
04 The first four weeks
One paragraph on who fits and why now, in your buyer's words. We both sign it.
Email and LinkedIn, to a scoped named list.
Sent, replied, qualified, booked.
Scale, change one thing, or stop.
*My fee is a percentage of the contracts the pilot books.
See a pilot that worked: m.zoro, 5 contracts →PDF05 Get your brief
A quick read on your target market, the signals I'd use to find demand, and the campaign I'd test first.
The calendar is being connected. Until then, send the form and I'll reply with times.
07 About
Art history. Four years of looking at what's there before saying what it means.
Built an app for finding exhibitions across 167 Sydney galleries. No ad budget, so I went to the galleries: 50 interviews, 800 beta users, 10,000 followers. The lesson: find out who needs it before you build it.
Took that into fundraising. 69% of their donors gave once and never returned; the data said who was worth writing to again.
The same work, on its own. Public signals, your voice, the conversation handed over.

Thomas Kusturin